Capcom as part of their campaign to promote the HD ports of Resident Evil: Revelations, has launched a Facebook app called 'Face on Board', which allows fans to create their
own personalized version of the Resident Evil Revelations box art with the application.
Jez Hughes, account director at Crush London (the company behind the app), said:
“The idea for the
app was to create a stand out launch activation which is simple for the
user and audience relevant. We wanted to use the key artwork of the
game and transfer branding and creative into an interactive experience,
as well as allowing fans to use it with a physical product. The ‘Face on
Board’ application allows us to continue making Resident Evil an
approachable and engaging brand online.”
The application also has a competition element, giving fans the
chance to win a copy of the game with their personalised Resident Evil
Revelations artwork.
Angelique Schierz-Crusius, head of digital marketing at Capcom,
added:
“We think fans will love our app because it relates to the horror
of Resident Evil and gives a sense of entrapment, but also allows for a
fun and interactive experience.”
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